"It's this demand for high-end, customized costumes that seems to be the trend this year as more and more and people get into the Halloween spirit...Also, as kids get older they don't want cookie-cutter costumes, or to see six of the same kind at a party. The industry has come along way since the plastic masks and cheap vinyl costumes...Kids nowdays want to be able to play in their costume for a very long time rather than just wear it on Halloween. Especially when Halloween falls on a Tuesday, like this year. There are likely to be multiple events over the weekend and the days leading up to Halloween. He also points out the recent cross-pollination between birthday and Halloween parties and how a growing number of young adults prefer to have costume-themed birthday parties. Many costume businesses are no longer seasonal, and even though there is a distinct sales spike between September and October, they sustain growth by incorporating birthday and theme party ideas year round. " 2008 MSNBC
Over the past decade many costume businesses went under, struggling to keep up with the seasonality that occurred with costume-related businesses. Today, slowly costume shops are coming back and growing as the demand increases in the market beyond a traditional "cheapy costume". Consumers want something different and are once again open to the fun and enchantment of throwing theme-based parties year round. We are seeing more masquerade balls, costume parties, costumes for dress-up, plays, conventions than ever before.
We issue a formal thank you to America, for getting back into the spirit and supporting the art of costume making! Let creativity and originality shine!